How are pop art and immersive entertainment transforming tourism into a cultural experience?

2025-05-07 13:22

How are pop art and immersive entertainment transforming tourism into a cultural experience?


At ArtBiz Asia 2025, discover how creative storytelling, interactive design, and pop culture aesthetics are infusing tourism with new energy. From art installations to collectible culture, this session explores how destinations can elevate the visitor journey and strengthen brand value through emotional engagement and artistic innovation.


Featuring Jerry Chiang (Founder, J-CUBE & PULSE KINGDOM) and Zhang Xiao Yang (GM of Marketing, Greater China, POP MART), two pioneers in the art-tainment and pop culture space.


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May 9 (Friday) | 15:30–16:00

Morpheus Hotel, City of Dreams Macau, Art on 23, 23/F