Session 4: The Digital Age of Cultural Tourism: How Technology Amplifies Cultural Influence?
【ArtBiz Asia 2025｜Forum Recap｜Technology × Cultural Experience × Global Reach】
Session 4: The Digital Age of Cultural Tourism: How Technology Amplifies Cultural Influence?
As art tourism enters the digital age, the question is no longer if technology belongs—but how it can elevate the experience. From smart museums and AI-guided storytelling to immersive virtual exhibitions, technology is revolutionizing how we connect with heritage and art.
In the session "The Digital Age of Cultural Tourism: How Technology Amplifies Cultural Influence?", Ms. Ai Lin, Director of Deji Art Museum and Vice President of Deji Culture and Art Co., Ltd., shared groundbreaking insights on how digital innovation is reshaping China’s integrated commercial-cultural spaces.
She emphasized that smart museums are not just about tech upgrades—they represent a paradigm shift in how stories are told. When audiences actively engage with culture instead of passively observing it, the impact and value of cultural tourism reach new dimensions.
A powerful takeaway from the session: Technology doesn’t replace culture—it becomes its new language.
