Session 5: Art as a Game Changer – Redefining Resort Experiences

In the era of experience-driven luxury travel, art has become far more than decor—it’s a strategic catalyst for storytelling, emotional connection, and brand distinction.

At the fireside chat “Art as a Game Changer – Redefining Resort Experiences”, senior executives from Macao’s leading resort shared how art is being seamlessly integrated into hospitality, creating unforgettable guest journeys that are both culturally rich and commercially impactful.

Moderator:

• Mr. Matthew Potger — Editor, Macau Closer

Speakers:

• Ms. Helen Wu — SVP & CMO, Melco Resorts & Entertainment

• Ms. Cristina Wai Sum Kuok — SVP, Arts & Culture, MGM

• Ms. Porcia Leung — SVP, Corporate Brand & Marketing, SJM Resorts, S.A.

Key takeaways included:

• Art curation as a tool for narrative-driven guest engagement

• Cultural programming as a magnet for high-value travelers

• Immersive design and performance as brand-building mediums

The consensus: Art is no longer a luxury add-on—it’s a business strategy. From museum-caliber collections to performance-activated spaces, this session revealed how resorts are being reimagined as cultural destinations in their own right.