Session 11: Cultural Tourism Trends: Creating Value through Art-tainment and Pop Culture
【ArtBiz Asia 2025｜Forum Recap｜Art-tainment × Pop Culture × Cultural Tourism Innovation】
Session 11: Cultural Tourism Trends: Creating Value through Art-tainment and Pop Culture
Next-gen travelers crave more than sightseeing—they want immersive, culturally relevant experiences.
In the session “Cultural Tourism Trends: Creating Value through Art-tainment and Pop Culture”, two pioneers in immersive entertainment and brand-driven culture shared how creative IPs and interactive design are reshaping tourism:
Jerry Chiang｜Founder of J-CUBE & PULSE KINGDOM
→ Presented how art-tainment, digital storytelling, and space activation create vibrant new tourism destinations.
Zhang Xiaoyang｜GM of Marketing of POP MART Greater China
→ Explored how beloved character IPs and branded environments foster emotional engagement and cultural resonance with younger audiences.
The key insight: When art meets pop, travel becomes a shared, participatory cultural journey—not just a passive experience.
