Keynote：Unlocking the Business Potential of Cultural Tourism

In the opening keynote of ArtBiz Asia 2025, Ms. Fernandes delivered a forward-looking vision for cultural tourism. Titled "Unlocking the Business Potential of Cultural Tourism", her speech emphasized Macao’s ongoing opportunity to transform its rich cultural heritage into immersive visitor experiences — driving repeat visits and enhancing the city’s global appeal.

Key highlights included:

• Elevating cultural assets as defining features of destination branding

• Striking a thoughtful balance between heritage preservation and economic growth

• Charting a future where culture and tourism are seamlessly integrated

Our deepest thanks to Ms. Fernandes for opening ArtBiz Asia 2025 with such insightful and inspiring perspectives!